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Young Turks of CE
January 2010
From CustomRetailer
Ari Supran
CEO, Dana Innovations/Sonance, iPort
At Sonance, Ari has been intricately involved in the rebranding, repositioning and general turnaround of the Sonance brand back to a
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HTSA Elects New President, Board
December 2, 2009
From News
The Home Theater Specialists of America earlier this week elected its new board for the 2010 and Leon Shaw, from North Carolina's Audio Advice, is the new president
HiFI House Picks Furman
April 6, 2009
From News
Furman announced last week that it has been chosen by Pennsylvania-based HiFi House as a vendor partner. The retailer and installer will carry Furman's power management products at its stores in Pennsylvania and Delaware.
“Out-stallation” Tips
June 2007
From CustomRetailer
WATCH OUT FOR LIGHTNING “There’s greater risk of lightning damage when you put any equipment outside—TVs, speakers, even Cat-5 wire. I lived in South Florida for a while, and can tell you that any metal object outside can be a lightning rod. We’ve not had any problems so far with this, but I’ve heard horror stories from installers at other companies. We’re working on figuring out ways to limit our exposure to outdoor lightning strikes. It’s something people may not think about till it’s too late, so we have to look ahead, because there’s certainly growing demand for more stuff to be put outside;
Applications: Take It Outside!
June 2007
From CustomRetailer
In custom installation, when you’re dealing with a “room” as big as all outdoors, the rules of the game go flying out the (non-existent) window. Refreshingly, exterior installations aren’t a hard sell; they’re natural extensions, in most cases, of inside jobs. That’s where the easy part ends, however. The more complex the client’s desires, the more project planners must think outside the box to create element-proof but visually pleasing solutions that come as close as possible to meeting in-home installation standards. We discussed outdoor installations with four professionals who’ve been there and done that. Classic Stereo & Video • Grand Rapids, Mich. • www.classicstereo.com
Color LED Lighting Can Dazzle in Pools, Trees
June 2007
From CustomRetailer
“As head designer,” says HiFi House Chief Custom Designer E.J. Feulner, “lighting is important to me, and lighting control factors into most of my outdoor projects for landscaping, pools and other areas. My philosophy is that clients shouldn’t have to touch a light switch to turn on an outdoor light.” Until very recently, outdoor integrators have dealt mostly with utilitarian lighting and control systems, “programming scenes for when you’re watching movies to turn the lights off on that side of the house, or for illuminating the path back to the kitchen where you get more food. Pretty straightforward stuff,” says Aurant CEO Jeff Anderson. But our
Get the Feet Off the Floor
December 2005
From CustomRetailer
Competition from diverse furniture outlets demands a sharper sales pitch for home theater seating… By Janet Pinkerton In late November, Costco.com was selling a three-piece home theater sectional in black leather with "power recline" for $2,169.99 (shipping and handling included). BestBuy.com offered a Berkline Leather Home Theater Recliner with two straight arms for $999.99. Meanwhile, furniture stores also are targeting home theater seating. La-Z-Boy Furniture Galleries, for example, offers its own line of "home theater friendly" products. Faced with such competition, C-tailers are sharpening selling strategies for home theater seating. Lured by furniture's relatively fat margins, C-tailers have learned not to give away
Leading by Example
October 2005
From CustomRetailer
HiFi House capitalizes on its work for a Philadelphia-area builder's showcase design home By Janet Pinkerton Philadelphia-area custom retailer HiFi House is riding a wave of publicity surrounding its work on Philadelphia magazine's Design Home 2005, an 8,000-square-foot traditional Colonial farmhouse located in a new development in West Chester, Pa. West Chester is the county seat of Chester County, a historically rural area west of Philadelphia that is undergoing a major boom in upscale exurban development. Public tours of the home, built by Thompson Homes, also of West Chester, took place from September 10 to October 2. Tickets cost $20, and all proceeds benefited
Building Builder Relationships
July 2004
From CustomRetailer
Access to Clients One Project at a Time By Janet Pinkerton For C-tailers, growing the builder business means negotiating a myriad of issues: What type of builder is the best fit? How do you approach them? Do you pay the builder a commission? Do you require an exclusivity contract? How do you bill to best circumnavigate homebuyer sticker shock? C-tailers who are experiencing success within the builder channel say that the most successful strategy boils down to the relationship thing: committing the necessary time and resources—from the initial sales call through the completion of each project—to understanding and catering to each builder's needs.
Survival of the Fittest
June 2003
From CustomRetailer
PARA Improves on Natural Selection with "Survival of the Fittest" By David Dritsas Uncertain economic times have a tendency to spur references to Darwin's theories of evolution. But these references are often framed in negative terms, and miss evolution's most basic premise, which is that "survival of the fittest" is based on positive adaptation. If any business is susceptible to the elements of change, it is retailing, so perhaps it's no surprise that this year's Professional Audio/Video Retailers Association (PARA) conference, held in climate-friendly Miami, Florida, preached the mantra of Darwin. While trimming costs and operational expenses are helpful retailing strategies, the