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May 2008 Issue
Cover Story
Marketing Media Servers -
May 01, 2008
CodexNovus Hugo Feugen, President & Founder PRODUCT/TECH TRENDS: One of our latest enhancements is our peer server functionality. With any of our storage-equipped servers, such as our HDcodex DML Series...
CodexNovus Hugo Feugen, President & Founder PRODUCT/TECH TRENDS: One of our latest enhancements is our peer server functionality. With any of our storage-equipped servers, such as our HDcodex DML Series...
Web Exclusives
In Media Servers, the Interface is King -
May 01, 2008
Opinions from seasoned custom integrators about media servers are about as diverse as those you might hear in a presidential campaign poll. There are some models they love for some very specific reasons...
Opinions from seasoned custom integrators about media servers are about as diverse as those you might hear in a presidential campaign poll. There are some models they love for some very specific reasons...
Current Features
Top 5 Techs to Keep an Eye On -
May 01, 2008
The non-stop advance of technology is predominantly a good thing. Products have gotten smaller, faster, lighter, cheaper, and all the while perform better and better. But in our industry, each new technology...
The non-stop advance of technology is predominantly a good thing. Products have gotten smaller, faster, lighter, cheaper, and all the while perform better and better. But in our industry, each new technology...
Current Columns
Your Brand Is Your Testament -
May 01, 2008
What is a brand? A brand is a promise that you will always deliver the same quality product or experience each and every time your customer has an interaction with your company. What are you doing to create...
What is a brand? A brand is a promise that you will always deliver the same quality product or experience each and every time your customer has an interaction with your company. What are you doing to create...
Building A Pricing Backbone, Part 2 -
May 01, 2008
Editor’s Note: In August 2007, Ira kicked off his series of educational columns. This month, he continues his instruction on Building Pricing Backbone, which incorporates several staples from his earlier...
Editor’s Note: In August 2007, Ira kicked off his series of educational columns. This month, he continues his instruction on Building Pricing Backbone, which incorporates several staples from his earlier...
Getting ‘Sirius’ About the Custom Channel -
May 01, 2008
While one format war is over, another still rages, and custom integrators are once again in the middle of it. While there weren’t exactly parades down Main Street the day Toshiba officially marked the...
While one format war is over, another still rages, and custom integrators are once again in the middle of it. While there weren’t exactly parades down Main Street the day Toshiba officially marked the...
Build the Buzz Is Back! -
May 01, 2008
There’s no place like home, or so Dorothy said. But sitting here in a Buenos Aires café re-reading the March issue of CustomRetailer that sheds light upon the international custom electronics marketplace...
There’s no place like home, or so Dorothy said. But sitting here in a Buenos Aires café re-reading the March issue of CustomRetailer that sheds light upon the international custom electronics marketplace...
What’s in a brand? -
May 01, 2008
‘A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.’ —Charles R. Pettis III, Brand Solutions The word brand comes from ancient Nordic...
‘A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.’ —Charles R. Pettis III, Brand Solutions The word brand comes from ancient Nordic...
Mounting a Campaign -
May 01, 2008
The biggest challenge with selling mounts is getting your customer to think about their mount options with as much consideration as their panel options. Let’s face it, consumer awareness of available mounting...
The biggest challenge with selling mounts is getting your customer to think about their mount options with as much consideration as their panel options. Let’s face it, consumer awareness of available mounting...
GO GET ‘EM -
May 01, 2008
Although consumer electronics continues to be one of the brightest stars in today’s sluggish economy, there’s no question that the housing slowdown and the tightening credit markets are starting to decelerate...
Although consumer electronics continues to be one of the brightest stars in today’s sluggish economy, there’s no question that the housing slowdown and the tightening credit markets are starting to decelerate...
Branding Revitalized -
May 01, 2008
Many years ago, my old company director, whilst we were working on a branding campaign for a client said, “You know Maureen, a rose, is a rose, is a rose. You can call your business anything. As long as...
Many years ago, my old company director, whilst we were working on a branding campaign for a client said, “You know Maureen, a rose, is a rose, is a rose. You can call your business anything. As long as...
Current Departments
15 Minutes With: Marilyn Sanford -
May 01, 2008
Sanford, also a chair of CEDIA’s Registered Outreach Instructor (ROI) Task Force and its Green Task Force, shares her experiences building her business and her passion for the industry. What is your background?...
Sanford, also a chair of CEDIA’s Registered Outreach Instructor (ROI) Task Force and its Green Task Force, shares her experiences building her business and her passion for the industry. What is your background?...
Garbage In, Garbage Out -
May 01, 2008
Garbage in, garbage out. According to Wikipedia, the phrase is commonly used to describe failures in human decision-making due to faulty data. And when it comes to running today’s ESC business, nothing...
Garbage in, garbage out. According to Wikipedia, the phrase is commonly used to describe failures in human decision-making due to faulty data. And when it comes to running today’s ESC business, nothing...
‘Mission Possible: Success’ -
May 01, 2008
Professing that “HES is the only national alternative to the box stores for high-end consumer electronics,” Home Entertainment Source executive vice president Jim Ristow kicked off the Brand Source buying...
Professing that “HES is the only national alternative to the box stores for high-end consumer electronics,” Home Entertainment Source executive vice president Jim Ristow kicked off the Brand Source buying...