One of the best ways to build a more profitable and sustainable business is by increasing customer loyalty.
As a company, we value communication with our customers who are our readers and believe in the process of listening to, observing, questioning and analyzing the needs of our audience in order to live up to our goal of being the best media partner in the consumer technology marketplace. That's why I want to take this opportunity to tell you all about the investments we are making to support our industry with new and enhanced media, event opportunities and services.
To create those marketing messages, we have created the CustomRetailer All Access Marketing for Growth powered by Almond Tree suite of services. Providing best-in-class, high-quality, cost-effective marketing tools and solutions, the team is highly qualified to assist you with strategy, branding, and anything from website design to print ads and everything in between.
CustomRetailer, Dealerscope and Picture Business are the No. 1 business and strategy publications in their respective market segments, which in a challenging economy are must reads for retailers, custom integrators, installers, manufacturers, buying groups, manufacturers' representatives, distributors and industry associations looking to weather the storm.
Besides the same quality relevant content that matters and exciting new covers and graphics, we also have seen a dramatic increase in the audience for each magazine through digital editions. We measure the audience via a BPA audit thus assuring our advertisers that the readers are as qualified as the print editions.
Web sites: As a result of our substantial investment in Nstein, each of our sites has transitioned to Web 2.0 offering an unparalleled online experience. Open 24/7, come check out our popular slideshows and two new online shows on E-Gear.com and Dealerscope.com—90 Second Tech and The Angle: Selling Tips for Retailers—respectively. With the world going video, this opens the door for a YouTube-like experience on all of the sites. Visit any time, any day for an interactive experience or just to get the latest industry news and access a wealth of archived content and webinars.
We believe in the digital future and are spending accordingly. Each of the sites has been re-formatted and designed for maximum user experience and watch for new superstar columnists and educational webinars on the hot topics of the day.
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