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LG Bets on LED

June 26, 2009 By Stephen Silver
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LG this week introduced LED TVs, and made some ambitious predictions about the technology's future. The company unveiled a 55-inch TV that is less than an inch thick, after first announcing it at International CES in January.

According to Reuters, executives with the South Korean CE giant predicted that it will sell 5 million of the ultra-thin TVs in 2010. LG executive Simon Kang also predicted that LEDs, which currently make up 2.6 percent of the overall LCD market, could make up up to 20 percent next year and up to 40 percent in 2011.

“These products were designed specifically to target the high-end segment and offer unmatched quality and design,” Kang said in a statement. “These new models will change the LED LCD TV market landscape and we expect these devices to reinforce the premium image of LCD TVs in general,

The first TV, costing around $5,000, will arrive in Korea and Europe in the coming weeks, with a U.S. launch to follow. The company also said that 42-inch and 47-inch editions, albeit without the ultra-thin functionality, will arrive later this year. Kang also predicted the premium consumers must pay for LED over regular LCD will drop over time.
 

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