December Buzz
December 2002
Worthington Expands Dealer Training Program
Worthington Distribution recently launched Worthington University, a four-day, hands-on seminar designed to provide advanced training in the installation and marketing of home systems. The first of the new training sessions is slated for Orlando, Florida in May 2003, followed by a second Las Vegas session in October. Worthington University joins the company's longstanding, one-day TechHome Basic Training courses offered at EHX Spring and EHX Fall shows, as well as the regional training classes held in as many as 20 cities each year.
www.worthdist.com
DBL Gets New Sales/Mktg VP
DBL Distributing Inc. has announced that Bruce Kuperman has been promoted to vice president of sales and marketing. Kuperman, who joined DBL in 2001, was recognized for his role in assisting in the company's continued sales growth, with total sales growing to over $90 million dollars in 2001, and 2002 sales projected to reach $120 million. The company also announced the appointments of Robert Johnson to director of sales, and Jerry Pelosi to director of operations.
www.dbldistributing.com
Sonance Extends Product Warranties
Sonance is upping the warranty period on its Sonamp line of products from one year to five years. The extended warranty begins with the company's ASAP2 amp, which was released in June, and continues with the current 260 MKII and 260 x 3 MKII amp products. All other new amplifiers, including the SAT275 and SAT275 x 3, will come with the five-year warrany.
www.sonance.com
MERA Changes Name
The Mobile Electronics Retailers Association (MERA) has announced that effective February 8, 2003, the organization will change its name to the Mobile Enhancement Retailers Association. The acronym MERA will continue to be used to identify the association. As more specialty retailers move to stock, merchandise and sell both automotive performance aftermarket parts and traditional 12-volt mobile electronics, there arose a need to better identify the association. The fact that both of these product categories enhance the driving experience prompted the change to Mobile Enhancement Retailers Association.
www.merausa.org
Niles Does Interactive
Niles Audio has launched an aggressive merchandising program designed to help custom installers and retailers educate consumers about new multi-zone entertainment products. The ZR-4630 MultiZone Merchandising Display, for use in dealer showrooms, includes two simulated zones with a functioning Niles Loudspeaker, IntelliPadCi Solo and Numeric keypads and a ZR-4630 MultiZone Receiver. The display allows the customer to use the equipment as he/she would at home. Niles is now rolling out the display to its dealers throughout the country.
Worthington Distribution recently launched Worthington University, a four-day, hands-on seminar designed to provide advanced training in the installation and marketing of home systems. The first of the new training sessions is slated for Orlando, Florida in May 2003, followed by a second Las Vegas session in October. Worthington University joins the company's longstanding, one-day TechHome Basic Training courses offered at EHX Spring and EHX Fall shows, as well as the regional training classes held in as many as 20 cities each year.
www.worthdist.com
DBL Gets New Sales/Mktg VP
DBL Distributing Inc. has announced that Bruce Kuperman has been promoted to vice president of sales and marketing. Kuperman, who joined DBL in 2001, was recognized for his role in assisting in the company's continued sales growth, with total sales growing to over $90 million dollars in 2001, and 2002 sales projected to reach $120 million. The company also announced the appointments of Robert Johnson to director of sales, and Jerry Pelosi to director of operations.
www.dbldistributing.com
Sonance Extends Product Warranties
Sonance is upping the warranty period on its Sonamp line of products from one year to five years. The extended warranty begins with the company's ASAP2 amp, which was released in June, and continues with the current 260 MKII and 260 x 3 MKII amp products. All other new amplifiers, including the SAT275 and SAT275 x 3, will come with the five-year warrany.
www.sonance.com
MERA Changes Name
The Mobile Electronics Retailers Association (MERA) has announced that effective February 8, 2003, the organization will change its name to the Mobile Enhancement Retailers Association. The acronym MERA will continue to be used to identify the association. As more specialty retailers move to stock, merchandise and sell both automotive performance aftermarket parts and traditional 12-volt mobile electronics, there arose a need to better identify the association. The fact that both of these product categories enhance the driving experience prompted the change to Mobile Enhancement Retailers Association.
www.merausa.org
Niles Does Interactive
Niles Audio has launched an aggressive merchandising program designed to help custom installers and retailers educate consumers about new multi-zone entertainment products. The ZR-4630 MultiZone Merchandising Display, for use in dealer showrooms, includes two simulated zones with a functioning Niles Loudspeaker, IntelliPadCi Solo and Numeric keypads and a ZR-4630 MultiZone Receiver. The display allows the customer to use the equipment as he/she would at home. Niles is now rolling out the display to its dealers throughout the country.
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