"We've set up our pricing and business strategy for this market," said the marketing manager of Elite Screens. "Even though we have a full custom line, we have such a strong foothold in the retail market that we're not afraid to cut prices. Even in a bad economy, there's still opportunities for everyone."
Elite Screens' line range from the sub-$200 manual pull-down family to the new Raptor Modular, in which the screen assembly detaches from the furniture housing so it can stand alone. The screens use Elite's CineWhite Tension 1.1 gain material for enhanced flatness. The non-tensioned models come in 84- and 92-inch sizes; the Tensioned Modular comes in 780, 84- and 92-inch sizes. Both models come with a 16:9 aspect ratio. Pricing starts at $3,263.
On the other end of the pricing spectrum, Elite just launched an enhanced version of its Tripod Pro freestanding portable screen.
"The Tripod is our best selling portable screen. Due to its price performance and dynamic functions, it has become a favorite with educators, commercial trainers and residential consumers." Rodgers said, adding that the new casing with a velour covering a adds a new aesthetic to the traditional design.
The Tripod Pro is available in a 1:1 aspect ratio with viewing sizes that range from 85" to 99", 113" and 119" diagonal measurements. The screen material is Elite's MaxWhite 1.1 gain matte white front projection material with black masking borders. They vary in weight from 15 to 35 pounds. Each tripod has a keystone eliminator to accommodate angle distortion or "keystone effect" during forum presentations.
The unit comes with Elite's two-year manufacturer's limited warranty and starts at $189 MSRP.
